01 / 10
On invitations
Reduce questions about getting there
Link schedules, maps and arrival instructions so guests know where to go.
MelodyQR / Events & culture
Spend less on reprints. Keep more contacts.
Help visitors find the programme, directions and useful content before, during and after your event.
Use cases
Ideas to bring customers back and reduce daily work.
02 / 10
On event signs
Save on printing when the programme changes
Share the latest programme and room changes without replacing every printed agenda.
03 / 10
On exhibitor badges
Turn introductions into lasting contacts
Offer professional contact details through a digital contact card for easier follow-up.
04 / 10
At stands
Keep your offer in visitors' hands
Connect catalogues, demonstrations and your enquiry channel while visitors explore.
05 / 10
Beside an exhibit
Add value to each visit
Link stories, audio and additional material hosted on your chosen services to enrich the visit.
06 / 10
After the event
Keep the connection after the event
Change the destination to recordings, photos or the next date. Keep printed material useful beyond the day.
07 / 10
Across event entrances
Put the programme where it gets used
Use a SmartLink per entrance or information point. Compare scans to improve sign placement for the next edition, alongside attendance and staff observations.
08 / 10
On promotion materials
Choose which promotion to repeat
Assign different SmartLinks to posters, flyers and partner materials. Compare scans over the campaign period to decide where to put the next distribution effort.
09 / 10
When the schedule changes
Update information without replacing signs
Keep the printed QR and point it to the latest programme. Review its activity to see which information points need a more visible reminder to scan.
10 / 10
Between editions
Give saved material a second life
Change the event SmartLink from highlights to the next edition’s announcement. Its scan history shows whether badges and programmes still generate visits after the event.
Analytics for your business
Choose better places to promote your next event
Where do scans come from?
Each bar represents a different SmartLink. Compare placements over the same period.
When does interest pick up?
Daily scans across these three links. Use peaks to investigate what happened that day.
01 / Measure
Use a separate SmartLink for each poster location, flyer batch or partner distributing your campaign.
02 / Compare
Compare scans during the promotion period and see when interest increases. Consider the amount of material distributed in each place.
03 / Improve
Use that evidence to choose your next distribution points. Check ticket sales with your ticketing service before deciding which channel brings more revenue.
FAQ
Questions from your sector
Events & culture
Put your next QR to work for your business.
Choose a destination, customise your QR and test it before printing. Start free and choose more capacity when you need it.