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MelodyQR.

MelodyQR / Tourism & museums

Give every stop a story to discover.

Link signs, exhibits and brochures to audio guides, maps and visitor information. Compare scans at each location to see which content attracts interest.

Tourism & museums

Use cases

Ideas to bring customers back and reduce daily work.

01 / 10

Beside an exhibit

Tell the story behind each piece

Link an exhibit label to its history, images and curator notes without filling the display with text.

Beside an exhibit. Link an exhibit label to its history, images and curator notes without filling the display with text.
02 / 10

On a tourist map

Help visitors plan their route

Connect a printed map to your route page or an external map. Update the linked stops as needed.

On a tourist map. Connect a printed map to your route page or an external map. Update the linked stops as needed.
03 / 10

On an audio guide card

Let visitors listen at their own pace

Open your hosted audio guide from a printed QR. Provide a transcript on the linked page for visitors who prefer reading.

On an audio guide card. Open your hosted audio guide from a printed QR. Provide a transcript on the linked page for visitors who prefer reading.
04 / 10

At a historic site

Add context without replacing signs

Link site signage to archival photographs, stories and visitor guidance. Keep essential instructions visible on site.

At a historic site. Link site signage to archival photographs, stories and visitor guidance. Keep essential instructions visible on site.
05 / 10

In the visitor brochure

Share up-to-date visitor information

Link brochures to opening times, accessibility details and your existing ticket service. That service handles purchases.

In the visitor brochure. Link brochures to opening times, accessibility details and your existing ticket service. That service handles purchases.
06 / 10

On a trail sign

Offer more detail at each stop

Link signs to species guides or route information. QR access needs connectivity; keep essential wayfinding and safety signs on the trail.

On a trail sign. Link signs to species guides or route information. QR access needs connectivity; keep essential wayfinding and safety signs on the trail.
Across the exhibition. Give each exhibit its own SmartLink and compare scans. A scan is not a visitor count or proof that someone read the content.
07 / 10

Across the exhibition

Learn which stops spark interest

Give each exhibit its own SmartLink and compare scans. A scan is not a visitor count or proof that someone read the content.

In local visitor materials. Use distinct SmartLinks for visitor centres, hotels and partner brochures. Compare equivalent periods and distribution volumes.
08 / 10

In local visitor materials

Choose where to distribute brochures

Use distinct SmartLinks for visitor centres, hotels and partner brochures. Compare equivalent periods and distribution volumes.

For a seasonal exhibition. Update a reusable display QR to the current programme. Keep dates printed on the sign accurate too.
09 / 10

For a seasonal exhibition

Keep the next visit in view

Update a reusable display QR to the current programme. Keep dates printed on the sign accurate too.

On a souvenir postcard. Link a postcard to your public review page or upcoming programme so visitors can find you again.
10 / 10

On a souvenir postcard

Keep in touch after the visit

Link a postcard to your public review page or upcoming programme so visitors can find you again.

Analytics for your business

Discover which stops spark curiosity

Example data · 7 days

Where do scans come from?

Exhibit labels120 scans
Tourist maps80 scans
Visitor brochures40 scans

Each bar represents a different SmartLink. Compare placements over the same period.

Example data · 7 days

When does interest pick up?

0306018Mon24Tue20Wed32Thu46Fri58Sat42Sun

Daily scans across these three links. Use peaks to investigate what happened that day.

  1. 01 / Measure

    Give exhibit labels, tourist maps and visitor brochures separate SmartLinks.

  2. 02 / Compare

    Compare scan activity for the same period. It does not count unique visitors or show how long they listened.

  3. 03 / Improve

    Improve signs and linked stories at less-used stops. Review visitor feedback and your own attendance records separately.

Explore analytics

FAQ

Questions from your sector

Can I update content after printing?

Yes. Update the SmartLink destination while keeping its QR. Any information printed outside the QR must still be kept accurate.

Does the QR work without internet?

Opening a SmartLink and its online destination requires an internet connection. Keep essential information available in print too.

What do scan reports tell me?

They show access activity for each link, according to your plan. They do not prove purchases, attendance, completed reading or individual identity.

Can I change the content after printing?

Yes. The same QR can open your website today, a specific social media post or video tomorrow, and a payment link later. Paste the public URL of the content you want, not just your profile feed. Keep the SmartLink active; deleting it is permanent.

Do visitors need to install MelodyQR?

No. They can scan with a compatible phone camera and open the link. Online content needs an internet connection; external services may have their own requirements.

Tourism & museums

Put your next QR to work for your business.

Choose a destination, customise your QR and test it before printing. Start free and choose more capacity when you need it.

All use cases